Vegan Sales UP and Beef DOWN according to market researcher in the Netherlands

According to an article first published on www.livekindly.com new data from market researcher IRI Nederland shows that the number of plant-based meat products in Dutch supermarkets has increased by 51 percent since 2017 while in the same period, the sales of beef, pork, and game meat fell by 9 percent. Chicken sales had increased by 2 percent but have since started to fall, dropping by 0.4 percent in the first half of 2019.  I think we can all agree that the number of vegan options in our own supermarkets has expanded exponentially.  I go grocery shopping every weekend and I see something new each and every day and my local grocer even has its own dairy free and meat free section.  I have coworkers who work overseas that say their local grocers have entire aisles dedicated to vegan friendly groceries.  This article just cements what our eyes have been telling us let’s hope the balance in the United States starts to swing that direction as well.  The article went on to say that Jumbo one of the country’s largest grocery chain “offers nearly 200 plant-based meat products. In September it was reported that the supermarket giant was adding more than 30 feet of dedicated vegan shelves to one of its stores in Groningen. The cases include vegan confectionery, alcohol, and non-perishable cooking staples. Jumbo also has dedicated sections for vegan refrigerated and frozen food.”