The World Health Organization report in November 2015 ranked processed meat ranked as a group 1 carcinogen (the same category as cigarettes, alcohol and asbestos). Eating just 50g per day (two rashers of bacon) increases the risk of colorectal cancer by 18%. It also classified red meat as a group 2A carcinogen.

There is a common misconception that free range eggs involve hens roaming outside, happy and free. Yet the reality is that free range hens are actually kept in vast sheds with potentially thousands of other birds, few of which ever see daylight.

A study published in Environmental Research Letters found that eating a plant-based diet has three times more positive environmental impact than washing your clothes in cold water; four times more than hang-drying clothes or recycling; and eight times more than upgrading light bulbs.

Scientists at the Johns Hopkins Bloomberg School of Public Health tested supermarket chickens’ flesh and found that 96 percent of Tyson chicken packages were contaminated with campylobacter, a dangerous bacterium that causes 2.4 million cases of food poisoning each year, resulting in diarrhea, cramping, abdominal pain, and fever.

Orders of vegan meals grew 388% between 2016 and 2018 and they are now the UK’s fastest growing takeaway choice.

Every year around 4 million newborn lambs die within a few days of birth, mainly because of malnutrition, disease or exposure to cold weather.

Humans around the world drink 5.2 billion gallons of water and eat 21 billion pounds of food each day. Cows around the world drink 45 billion gallons of water and eat 135 billion pounds of food each day - nine times as much water and seven times as much food as all humans.

Farmed salmon has 10x the amount of cancer-causing organic pollutants than wild salmon.

Around 51 percent (depending on the calculation and source) of man-made pollution comes from the meat industry, putting factory farming ahead of transportation in contributing to the greenhouse effect. What’s more, it takes about 40 calories of fossil-fuel energy to create every one calorie of feed-lot beef in the U.S. (compared to 2.2 calories of energy needed to create plant proteins).